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WHO ARE WE?


We're a family-run business focused on providing our customers with quality new & used parts, motors, boat & motor packages and even extravagances to enrich your water experience.


Our multi-generation family lives, works, and plays in the Upper Midwest.  Our passions are hunting, fishing and camping – and, of course, the toys that go with them all.


The company was founded in 1987 as Doug How's Outboards.  Doug, his five children and their families have pooled their talents to expand the new and improved business venture, Freshwater.  We work hard, play hard and will work hard to exceed your expectations.